About

About Me: From Athlete to Coach, and Beyond

I have been in the strength game for as long as I can remember. From the first time I set foot in an old-school bodybuilding gym as a young teen, I knew that strength training was more than just a way to build muscle, it was a way to elevate performance in every area of life. My background started in sports, with years of ice hockey driving my passion for pushing physical boundaries. But it was a desire to become stronger on the ice that introduced me to the world of powerlifting and ultimately shaped my journey as a coach.

Like many, my path to coaching was not straightforward. I got into powerlifting by accident, chasing more strength to enhance my game as an ice hockey player. I hired my first coach and quickly realised the power of structured training. Not long after, I entered a small powerlifting meet for fun, not knowing that it would change the course of my life. I was hooked. But the journey came with challenges. A severe ankle injury during this time led to surgery, the loss of cartilage and now arthritis in my ankle, which forced me to step away from competitive ice hockey for good. This was a turning point.

Instead of letting that setback define me, I used it to fuel my passion. I immersed myself in understanding the science of strength, injury rehabilitation, and longevity in sport. I studied, experimented, and refined my approach. Through this experience, I became not just a coach who understands how to make athletes stronger, but one who understands what it is like to face obstacles, adapt, and come back stronger. Rehabilitation taught me that strength is not just about what you lift; it is about building resilience that lasts a lifetime.

I have had the privilege of coaching clients in bodybuilding, sports performance, body recomposition, powerlifting, and injury rehabilitation. From world-class athletes striving for new heights to everyday lifters chasing personal records, I have seen first-hand how the principles of strength and discipline extend far beyond the gym. Each journey is unique, but the mindset is the same, whether it is building muscle, overcoming an injury, or breaking through mental barriers.

Why I Blend Strength and Accountability Coaching

My approach is not about shortcuts or chasing quick wins. It is about setting the foundation for long-term success. This is why I combine Strength Coaching and Accountability Coaching into a single, comprehensive programme. I do not just teach you how to hit a personal best or build muscle; I help you build the habits, discipline, and mindset needed to dominate both in and out of the gym. I focus on teaching consistency and sustainable growth so that you do not just get results, you keep them.

I understand that physical and professional growth are deeply connected. If you have the discipline to push through a tough set in the gym, you can carry that same mindset into your career or personal life. My coaching is designed to help you see those links and use them to your advantage. That is why my coaching is about more than just training; it is about building you up as a complete, resilient individual.

A Coach With Real-World Experience

What makes me different? I am not just another coach offering generic programmes. I am a business leader, former athlete, and experienced coach who knows what it takes to perform at a high level, both physically and professionally. I have been an Operations Director for a multimillion-pound company, run a successful clothing brand, and coached clients who range from beginners to elite athletes. I bring all of that experience into my coaching to help you navigate the challenges of building a strong body and an unstoppable mindset.

Platform Ready: Strength is in Our DNA

My work as a coach does not stop with one-to-one training. I am also the founder of Platform Ready, a brand created out of a need for high-quality, size-inclusive clothing for strength athletes. What started in 2018 as frustration over the lack of 2XL plus gear has grown into a movement that serves lifters worldwide. We now offer products up to 5XL and have built a strong community of lifters who share our passion for strength and quality. Through Platform Ready, I am able to support athletes and the strength community in another way, by providing gear that not only fits but fuels confidence and performance.

We believe in more than just making clothes, we believe in giving back. Over the years, we have supported multiple charities through special releases and continually seek ways to contribute to the community that has helped us grow. Today, we ship globally, thanks to our new fulfilment approach that ensures lifters everywhere can get the gear they need.

Ready to Crush Your Goals? Let’s Get to Work

If you are looking for a coach who understands the grind, the setbacks, and the dedication it takes to reach new levels, I am here to guide you. Whether it is dominating the powerlifting platform, building better habits, or achieving professional success, I bring a holistic approach to my coaching that will transform the way you approach your goals.

It is not just about what you lift or what you achieve; it is about the person you become in the process. Ready to get stronger in every way that matters? Let’s get started.